Recruitment design task · Leading Social
The Sweater Shop
Two static ad concepts for Meta.
- Brand
- The Sweater Shop
- Agency / brief
- Leading Social
- My role
- Concepts, copywriting & design
- Deliverables
- Two static Meta ads · 4:5
The brief
Create two distinct static ad concepts for people discovering the brand on Meta. Keep the work recognisably on brand, drawing on The Sweater Shop’s heritage, craft and longevity — with an audience spanning knitwear buyers in Ireland and the UK, and international customers looking for an authentic Irish gift.
Concept 01
Made the
Aran Way
I started with the brand’s focus on craft and longevity and imagined a charging cable made from oversized Aran knit.
Who it’s for
People discovering the brand who value well-made, lasting knitwear.
What I made
I developed the concept and copy, used AI to create the base image, then retouched and composed it in Photoshop. I added the text and layout manually.
Where it could go
A series featuring other everyday objects under the same “Made the Aran Way” theme.
AI imagery · Photoshop · Copywriting
Concept 02
A Piece
of Ireland
I wanted to show an Irish gift through a short conversation between two of the shop’s wool sheep. The folded knitwear provides the punchline.
Who it’s for
Gift buyers abroad with Irish connections, looking for an authentic piece of Ireland.
What I made
I developed the concept, dialogue and layout, and assembled the design in Canva. The knitwear image came from the brand’s Instagram Reel, and the sheep photos from its website. I used original product images rather than AI-generated versions to preserve their details.
Where it could go
The sheep could return in further posts about colour, knitwear care and Irish life.
Original product photography · Canva · Copywriting
Created as a recruitment design task for Leading Social’s Graphic Designer, Performance Creative role. Concept work. Product imagery: The Sweater Shop.
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